The first step of launching a new brand for Save-A-Lot is ensuring that the employees live it. Upon completion of the Save-A-Lot space, we began bringing the new look, feel, and values to this collaborative space, thoughtfully developed by Gensler Architects.
A three-story hub for support, we built physical, digital, and modular messaging to inspire employees and partners on a daily basis. This messaging radiated from central landmarks throughout the space beginning with an entry message that guided viewers through the values, through a test kitchen that helped employees taste what was to come.
Creative Director: Patrick Macomber
Associate Creative Director: Sean Pezzulo
Designer: Dani Birnbohm
Group Account Director: Renienne Simmons
Account Supervisor: Maggie Giuffrida