When we were set to launch Lidl in the US, we thought, what if a grocery store rethought everything about a grocery store and finally gave you what you needed? What reaction would that cause? Definitely an excited one. More likely an F’n big one.

Client: Lidl US
Agency: 160over90
Production Company: Hungryman
Executive Creative Director: Cory McCall
Creative Director: Patrick Macomber
Director: Chris Woods
Copywriter: Patrick Macomber
ACD Video: Max Paolucci
Agency Producer: Justin Padilla
Account Director: Katie Foley
Account Supervisor: Maggie Giuffrida