Ahead of Lidl's launch in the US, they had to build the company from the ground up. That started with their 9 floor HQ. The design of the messaging around the campus brought its efficient practices to life, showing how the retail brand starts there.

The concept of "The Shop Starts Here" came to life through encouraging messaging, efficient use of iconography, and bright, vibrant pops of color that showed the corporate side of the US brand.

Client: Lidl US
Agency: 160over90
Executive Creative Director: Cory McCall
Creative Director: Patrick Macomber
Senior Designer: Matt Gribben
Production Director: Beth Julian
Account Supervisor: Melissa Liebman


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