While Lidl's well-known in 26 countries across Europe, people here in The States don't really know anything about them. U.S. consumers don't know how it's possible to get high quality groceries for prices that blow your mind. They're skeptical, and for good reason.
How do you get great prices? What makes the quality so great? And what's efficiency got to do with it? So at 160over90, we set out to educate.
Client: Lidl US
Executive Creative Director: Cory McCall
Creative Director: Patrick Macomber
Copywriter: Ali Zagat
ACD Video: Chris Lee
Account Supervisor: Maggie Giuffrida