Leo’s is a long time breakfast mainstay in the Financial District of New York City. Ahead of its opening in 2008, We built a brand that paid homage to its Yiddish roots, with the namesake of its founder’s father.

Our platform, “BAGELS WITH CHUTZPAH,” Combined a sense of tradition with a modern swagger schtick. With every other person in the Financial District carrying around a bag that’s synonymous with the best bagels in the city, this brand won’t stop rolling anytime soon.

Client: Leo’s Bagels
Agency: 1 Trick Pony
Partners: Rob Reed, Keith Pizer
Brand & Direction: Patrick Macomber
Account Direction: Isaac Klein
Designers: Ron Bachelor, Dan Gretta